About Page Advisory
Commercial experience on both sides of the Atlantic
Page Advisory was founded to help established businesses make informed decisions about US market entry before significant investment is made.
Over the years, I have seen many established businesses approach US expansion in the wrong order.
Excited by the scale of the opportunity, leadership teams can begin incorporating a US business, engaging accountants and lawyers, and committing significant time and capital before answering some of the most important commercial questions.
- Will US customers buy our product?
- Is there a commercially viable opportunity for our business?
- Where should we focus, and what is the right route to market?
Too often, valuable time, capital and leadership attention are committed before those questions have been properly answered.
That is why I founded Page Advisory.
I am a British and American commercial leader with more than 25 years of experience building, growing and launching businesses across the UK and US.
My career has spanned consumer products, retail, ecommerce, manufacturing, payments and international expansion, working across a broad range of organisations, from major retailers and global consumer businesses to banking institutions, payment providers and state and provincial regulators. That breadth has given me a practical understanding of how commercial strategy, operations, regulation, partnerships and customer expectations intersect when a business enters a new market.
Having spent more than two decades living and working in the US, I understand both the scale of the opportunity and the complexity of operating here. I also understand how easily assumptions based on success in another market can influence expansion decisions.
Page Advisory provides leadership teams with an independent commercial perspective before significant investment is made, helping them establish whether the opportunity stacks up, where the strongest opportunities sit, and what the most appropriate route to market should be.
Sue Page — Founder, Page Advisory
Commercial Leadership
Experience building and growing businesses across the UK and US.
Cross Sector Experience
Consumer products, retail, ecommerce, manufacturing, payments and international expansion.
US Market Experience
More than two decades living and working in the United States with experience across commercial organisations, banking institutions, payment providers and regulators.
Independent by design.
Page Advisory does not sell legal, accounting, logistics, distribution or implementation services. Recommendations are based on what makes commercial sense for your business, not on selling a downstream service or directing clients toward a preferred provider.
Considering US expansion?
If you are evaluating whether, where or how to enter the US market, Page Advisory can help you assess the commercial opportunity before significant investment is made.