01
Market opportunity and demand
Sizing the addressable opportunity in the US and testing the assumptions behind projected demand.
Our service
The US Market Entry Assessment.
A structured commercial assessment for established consumer brands considering expansion into the US.
Before committing significant time and capital, we help you determine whether the opportunity is commercially viable, where to focus and what needs to be true for a successful launch.
What we assess
Eight areas that decide whether a US launch will succeed.
02
Target customers and regional priorities
Where your customer actually lives, buys and discovers brands — and which regions to prioritise first.
03
Competitive positioning and brand relevance
How your brand lands against established US competitors and where a credible position exists.
04
Product, packaging and messaging requirements
What may need to change so the product is understood and chosen by US customers.
05
Pricing, margins and commercial feasibility
Pressure-testing pricing architecture, landed costs, retailer margin expectations and unit economics.
06
Retail, ecommerce and route to market options
Wholesale, direct to consumer or omnichannel — which route fits the brand, the stage and the ambition.
07
Investment requirements, risks and dependencies
What a credible launch actually costs, the risks that most often derail expansion and the dependencies to plan for.
08
Recommended market entry priorities
A prioritised recommendation on whether to proceed, where to focus and what needs to be true first.
The outcome
A clear, evidence based recommendation on whether to proceed.
The assessment gives founders and leadership teams a clear, evidence based recommendation on whether to proceed, what to prioritise and where further work is required.